7 steps to launch your first B2B ad campaign. Roughly a weekend's focused work — or stretch it over 2 weeks. Templates, AI helpers, and a step-by-step system. Works for LinkedIn, Meta, and Google.
Free access while we're building this out. No card required.
Wrong targeting. Auto-expansion left on. Creative that looks like everyone else's. No tracking so you can't tell what's working. £500, £1000, £2000 gone.
The platforms are built to spend your money. The gurus teach B2C volume plays that don't work for niche B2B. And agencies want retainers you can't justify yet.
~4-5 hours of focused work, total. Speedrun in a weekend or spread over 2 weeks. By Step 6 you're live. Step 7 is your win + what's next.
Define Your Buyer
ICP brief
⏱ ~30-45 min
Platform + Budget
Spend plan
⏱ ~20-30 min
Install Tracking
15 min job
⏱ ~15-30 min
Set Up Audience
Precision list
⏱ ~30-45 min
Create Your Ads
Copy + visuals
⏱ ~60-90 min
Launch
Go live
⏱ ~30-45 min
Win + Roadmap
Next 90 days
⏱ ~15-20 min
ICP Brief
Who actually buys, what they care about, where to find them.
Budget Plan
What to spend, where to start, when to scale.
Tracking Setup
15-minute install. Done once, works forever.
Audience Targeting
Precision-built for your platform. LinkedIn or Meta.
Complete Ad Concepts
Copy + visuals paired together. Ready to upload.
Live Campaign
Actually live. Actually spending. Actually generating data.
90-Day Roadmap
What to watch, when to optimise, when to scale.
Your ICP brief, messaging frameworks, and audience research don't expire when you finish. They power every email, landing page, sales call, and social post you create. The ad campaign is just the first place you'll use them.
Same ICP, same messaging angles. Higher reply rates because you know exactly who you're writing to.
Your Day 1 research tells you exactly what to write about. No more guessing what your audience wants.
The objections you handle in your ads are the same ones you'll hear on calls. You'll be ready.
Each day is a focused workspace with education, templates you fill in, AI helpers for personalised guidance, and checklists to track progress.
Collapsible education blocks explain the strategy behind each step. No fluff. Real examples from real campaigns.
Enter your business once. Every AI helper personalises its advice to your industry, deal size, and audience.
Fill-in-the-blank templates, checklists, and a campaign plan document that aggregates everything you create.
Before you spend a penny on ads, you need to know exactly who you're talking to.
Today's output: A clear ICP brief
You're going to spend money learning this one way or another. The question is how much.
Agency retainer
£975/mo
Minimum 3 months. Great when you're ready, but that's £2,925 before you've learned anything yourself.
Freelancer setup
£500+
One-off setup fee, then you're on your own. No learning, no understanding of why things work.
This playbook
£47£297
7 steps, hands-on. ~4-5 hours of focused work. You learn the system AND get a live campaign. Knowledge stays with you forever.
One wasted campaign costs £300-500. The playbook pays for itself by preventing the first mistake.
Built by
The team behind Evergreen, a B2B advertising agency managing campaigns across LinkedIn, Meta, and Google for niche UK firms. This playbook is the exact process we follow with clients, simplified for teams doing it themselves.
7 steps, ~4-5 hours of focused work, and you'll have live ads running, tracking in place, and a system for getting more leads. No more guessing. No more wasted budget.
Free access while we're building this out. No card required.
Free access while we build this out. No spam. Unsubscribe anytime.