7 steps to launch your first B2B ad campaign. About 30 to 45 minutes a step, so a focused weekend, or stretch it over 2 weeks. Templates, AI helpers, and a step-by-step system. Built for LinkedIn and Meta, with honest guidance on when Google Search is the better first move.
Or start Step 1 free:
Step 1 is free. No card required.
Wrong targeting. Auto-expansion left on. Creative that looks like everyone else's. No tracking so you can't tell what's working. £500, £1000, £2000 gone.
The platforms are built to spend your money. The gurus teach B2C volume plays that don't work for niche B2B. And agencies want retainers you can't justify yet.
~4-5 hours of focused work, total. Speedrun in a weekend or spread over 2 weeks. By Step 6 you're live. Step 7 is your win + what's next.
Define Your Buyer
ICP brief
⏱ ~30-45 min
Platform + Budget
Spend plan
⏱ ~20-30 min
Install Tracking
Tracking live
⏱ ~15-30 min
Set Up Audience
Precision list
⏱ ~30-45 min
Create Your Ads
Copy + visuals
⏱ ~60-90 min
Launch
Go live
⏱ ~30-45 min
Win + Roadmap
Next 90 days
⏱ ~15-20 min
ICP Brief
Who actually buys, what they care about, where to find them.
Budget Plan
What to spend, where to start, when to scale.
Tracking Setup
15-minute install. Done once, works forever.
Audience Targeting
Precision-built for your platform. LinkedIn or Meta.
Complete Ad Concepts
Copy + visuals paired together. Ready to upload.
Live Campaign
Actually live. Actually spending. Actually generating data.
90-Day Roadmap
What to watch, when to optimise, when to scale.
Your ICP brief, messaging frameworks, and audience research don't expire when you finish. They power every email, landing page, sales call, and social post you create. The ad campaign is just the first place you'll use them.
Same ICP, same messaging angles. Higher reply rates because you know exactly who you're writing to.
Your Step 1 research tells you exactly what to write about. No more guessing what your audience wants.
The objections you handle in your ads are the same ones you'll hear on calls. You'll be ready.
Each day is a focused workspace with education, templates you fill in, AI helpers for personalised guidance, and checklists to track progress.
Collapsible education blocks explain the strategy behind each step. No fluff. Real examples from real campaigns.
Enter your business once. Every AI helper personalises its advice to your industry, deal size, and audience.
Fill-in-the-blank templates, checklists, and a campaign plan document that aggregates everything you create.
Before you spend a penny on ads, you need to know exactly who you're talking to.
Today's output: A clear ICP brief
You're going to spend money learning this one way or another. The question is how much.
Agency retainer
£1,250/mo
Our agency minimum, plus your ad spend on top. Great when you're ready, but that's £1,250 a month before you've learned anything yourself.
Freelancer setup
£500+
One-off setup fee, then you're on your own. No learning, no understanding of why things work.
This course
£97 (inc. VAT)
Introductory price, one-off
7 steps, hands-on. ~4-5 hours of focused work. You learn the system AND get a live campaign. Knowledge stays with you forever.
One wasted campaign costs £300-500. The playbook pays for itself by preventing the first mistake.
No. It is built for LinkedIn and Meta (Facebook/Instagram). Step 2 helps you pick the right platform for your business based on deal value, audience, and budget, and tells you honestly when Google Search is the better first move. The strategy foundations (ICP, messaging, creative) work on any platform.
That's exactly who this is for. Every step assumes zero experience. We walk you through account creation, tracking setup, audience building, and launching your first campaign from scratch. The AI helpers are there if you get stuck.
No. Step 5 shows you how to create ad visuals using free tools like Canva. We actually explain why 'ugly' authentic-looking ads often outperform polished agency creative in B2B. Your iPhone and Canva are enough.
We recommend starting with £300 for a 30-day test (£10/day). That's enough to learn whether a platform works for your business. The playbook is designed around small budgets, not big spends.
Step 2 includes a decision matrix that helps you figure this out before you spend anything. If ads aren't the right fit yet, you'll know by Step 2. The ICP and messaging work you do on Days 1 and 5 is valuable for all your marketing regardless.
No. You get lifetime access to the course and every future update. Work through it at your own pace. Most people finish in 10-14 days, but there's no deadline.
Step 1 (your ideal customer profile, with the AI coach) is free with just your email. Steps 2 to 7, the retargeting bonus and your campaign plan are in the full course: £97 (inc. VAT), introductory price, one-off payment.
Go to evergreen-growth.com/playbook/sign-in and enter the email you bought with. We email you a one-time sign-in link. Your answers, checklists and coach chats are saved to your account, so they follow you.
14-day guarantee. Work through the steps. If you don't feel it was worth it, email james@evergreen-growth.com within 14 days of purchase for a full refund. No forms, no hoops.
Yes. Stripe emails a receipt and an invoice after payment. UK prices include VAT, and the invoice shows our VAT number, GB372143514.
The playbook is designed for people running ads for their own business. If you're an agency or freelancer, the frameworks and processes are solid, but the AI helpers and templates are tuned for business owners doing it themselves.
This playbook teaches you to do it yourself with a £300 test budget. Our agency service (from £1,250/mo) means we do everything for you with larger budgets and ongoing optimisation. Many clients start with the playbook, prove ads work, then hire us to scale.
Built by
The team behind Evergreen, a B2B advertising agency managing campaigns across LinkedIn, Meta, and Google for niche UK firms. This playbook is the exact process we follow with clients, simplified for teams doing it themselves.
7 steps, ~4-5 hours of focused work, and you'll have live ads running, tracking in place, and a system for getting more leads. No more guessing. No more wasted budget.
Or start Step 1 free:
Step 1 is free. No card required.
14-day guarantee: Work through the steps. If you don't feel it was worth it, email james@evergreen-growth.com within 14 days of purchase for a full refund. No forms, no hoops. Already bought it? Sign in.