LinkedIn Ads consultant · UK
I'm James Green, a UK LinkedIn Ads consultant and the founder of Evergreen Growth. I build and run LinkedIn Ads myself for founders and MDs of niche B2B firms, typically 5 to 200 staff, with Meta and Google working alongside. And I judge every campaign on pipeline and revenue. Not clicks.
Evergreen Growth costs from £1,250 a month + VAT to manage one ad platform. Ad spend is separate and paid directly to the platform, from £500 a month per platform. Rolling monthly, 7 days' notice, no setup fee.
Updated 10 November 2026
What I'm great at
Your B2B business isn't boring. Your ads are. Sorry. I write ads that sound like someone who actually knows your buyer's job, so the handful of people who could buy stop scrolling. When I took over a technical software company's account, I rebuilt the creative around the buyer's actual job. Same audience, same budget. Cost per click came down 43% and click-through rate went up 69%.
A niche firm doesn't need more reach. It needs the right few hundred companies to see it again and again. So I target a named list of your accounts and the buyer job titles at them. Then LinkedIn, Meta and Google work together, so those buyers keep bumping into you wherever they spend time. Into one named account list, click-through rate held between 2.35% and 2.74%. That's around four times the usual B2B benchmark.
I test your tracking before a penny gets spent and hook it up to your CRM. So you see which ads produced the calls, proposals and deals, not just who clicked. For one training provider I rebuilt the conversion tracking so every booking got credited to the ad that caused it. That's what showed Google moving from breakeven to 7.7X.
I've personally audited more than 100 LinkedIn ad accounts.
Westcoast, one of the UK's largest IT distributors, has been a client for 8 years. Through that relationship we run the advertising budget, campaigns and content for global brands including Google Pixel, Samsung, Microsoft Surface, HP and Lenovo.
Runner-up, Wandsworth Entrepreneur of the Year 2020. Evergreen Growth was also nominated for Wandsworth Business of the Year 2020 and nominated for Wandsworth Small Business of the Year 2020.
Proof
Find your sector. Every figure is one client's result, and each card links to the full story.
What you actually get
The bit clients rave about
Every client gets a custom dashboard from me. Not a template with your logo slapped on. It shows the metrics that matter to you, the data behind them and what I think it all means.
It can plug into the CRM you already use. No CRM? I'll build you a basic one.
Honestly, the thing clients bring up most is how much the dashboard shows them. Most are a bit amazed by it.
Often a weekly video call where we go through your dashboard together. Day to day it's email or Slack, straight to me. Clients regularly tell me how quick and useful my replies are. I'll take that.
Every month you get a proper report. What happened, what it cost, what it produced, and what I'm changing next.
I'm looking at the whole business, not just the ad account. If your marketing or sales follow-up is costing you deals, I'll say so and help fix it. I'm not an agency that just tells you to spend more.
Your campaigns planned, built, launched and managed by me, on your own ad account.
A company list of the accounts you want (or company size and industry), buyer job titles and location. Audience Network and Audience Expansion off.
Ad copywriting, design, video scripting and editing, all included. Growth and Scale add extra variations.
Pixel and conversion tracking tested before launch, retargeting set up and CRM uploads. Scale adds CRM automations.
Starter is £1,250 a month + VAT for one platform, Growth £1,725 for two, and Scale from £4,025. Ad spend is on top, from £500 a month per platform, paid straight to the platform. Full pricing
The honest comparison
You get me, properly hands-on, like a consultant. You also get the tracking and multi-platform reach you'd expect from an agency. Most freelancers can't do both.
| Compare | Me, as your consultant | A typical agency | A typical freelancer |
|---|---|---|---|
| Who runs your account | Me. Strategy, ad concepts and reporting, all done by me | Often an account manager, with specialists behind them | The freelancer |
| Who you talk to | Me. The person actually running your account | Usually the account manager | The freelancer |
| Monthly management fee | From £1,250 + VAT for one platform | £1,000 to £4,000 for a specialist B2B agency, £4,000 to £6,000+ for a larger one | Around £500 to £900 |
| Platforms | LinkedIn, Meta and Google, run together | Usually several | Often just one |
| Tracking and CRM | Wired into your CRM. Judged on pipeline and revenue | Usually included | Often pretty basic |
| Contract | Rolling monthly, 7 days' notice, no setup fee | Varies. Ask about minimum terms before you sign | Varies |
| Best for | Niche B2B firms where one new client is worth tens of thousands | Firms that need a big team across loads of channels | Simple single-channel accounts on a tight budget |
The agency and freelancer columns are what's typical. Plenty of good firms do it differently, so ask them. Fee ranges match our pricing page.
Straight talk
Better we both know now. If any of these sounds like you, I'm the wrong hire. Where I can, I'll point you somewhere better.
You need more hands than I've got. Honestly. My agencies guide shows who's built for that. Compare UK LinkedIn Ads agencies
Go with a bigger agency. They'll staff it better than I can, and that's fine.
That's my fee from £1,250 plus at least £500 of ad spend. Below that, you're better off doing it yourself with the B2B Ads Kickstart, £97 inc. VAT. Much cheaper than me. See the B2B Ads Kickstart
Anyone promising you a number of leads in writing is guessing. I won't do it.
Cheap clicks are easy to buy. I'm after qualified pipeline, which usually means fewer, better enquiries.
Ads start the conversation. That's their job. Someone on your side has to get on a call, approve creative and reply within a few days, or we're both wasting your money.
Free. Use them whether you hire me or not.
Questions
Want the agency view instead? How I run LinkedIn Ads as an agency service, or more about me and Evergreen Growth.
Book a call with James Green
Fill in the form below with a few details about your business and what you sell. I'll look at it before we speak, so the call is about your accounts, your budget and which platform makes sense. If there's a fit, I'll send you a proposal afterwards.
