Facebook & Instagram Ads management · UK
Meta Ads agency for UK B2B companies
For B2B companies who want to stay in front of buyers between the first click and the sales call, usually for far less per click than LinkedIn.
No long-term contracts. No setup fee. Run by me, James Green, not an account manager.
- 01Someone visits your site or watches a video
- 02The Meta Pixel adds them to an audience
- 03They see proof and case studies in their feed
- 04They take the next stepA call or an enquiry
- 3X Cheaper ClicksMulti-Billion £ IT Distributor
- £4.69 (FB) / £36 (TT)Niche Tech Career Mentor
- 15X ROIMachinery Manufacturer
Proof
Results from Meta campaigns I've run
Multi-Billion £ IT Distributor · Technology Distribution · 7+ Years
3X Cheaper Clicks
Same placements, same market, versus the agency we replaced
- ~3X cheaper than incumbentCost Per Click
- ~50% higherClick-Through Rate
- 10:1+ROI Sustained
- 7+ Years, multiple departmentsPartnership
"Initially we weren't sure if Evergreen's methods would work in the B2B space... Once we found out what targeting was possible it was a no-brainer and we've never looked back!"
What I did: We started small with one department to prove it worked, then expanded across multiple business units. Mix of brand, demand and direct response. Feed-only placements, no cheap network filler inflating the numbers.
Read the full storyNiche Tech Career Mentor · Tech Coaching / Community
£4.69 (FB) / £36 (TT)
Cost Per Lead
£657 in ad spend produced 109 leads and roughly 10X ROI in the first 4 weeks.
TikTok Ads · Facebook Ads · Community Funnel
Read the full storyMachinery Manufacturer · Industrial / Manufacturing
15X ROI
£300+ CPL down to £55 CPL
Over £1.3M of revenue from under £250k of ad spend, with CPL down from £300+ to £55.
"I don't get any of this social media stuff... but whatever you boys are doing keep doing it!" Chris, Managing Director
Google Search · LinkedIn Ads · Facebook Retargeting
Read the full storyAnonymised at clients' request. See all case studies.
Where are you right now?
Never run Meta Ads
I'll set it up properly from day one.
Or work out what retargeting could be worth with the free calculatorRunning them but they're not working
Get the audit first. £250 + VAT, back in 5 working days.
The approach
How I run Meta Ads
- 1
Retargeting first. Website visitors and video viewers see proof, case studies and the next step, so warm prospects don't go cold.
- 2
Audiences from your own data. Customer and CRM lists uploaded, and lookalikes built from your best customers.
- 3
Ads that sound like a person, not a brochure. Copy, design, video scripting and editing are all included.
- 4
Tracking checked before a penny is spent. The Meta Pixel and your conversion events, tested and working before launch.
- 5
Reporting you can check any time. A live dashboard you can open 24/7, plus a plain-English call every month.
What good looks like
What a well-run Meta account looks like for B2B
A healthy Meta account
- Retargeting audiences built from website visitors and video viewers.
- Proof, case studies and a clear next step shown to people who already know you.
- Customer and CRM lists uploaded, with lookalikes built from your best customers.
- The Meta Pixel and conversion events tested before launch.
- Meta used alongside LinkedIn or Google to follow prospects up cheaply.
- Reports judged on enquiries and sales, not likes.
Mistakes I fix most often
- Cold prospecting for enterprise job titles. Meta is rarely the place to find a Head of Procurement at a 5,000-person company from cold. I'll tell you if that's your situation.
- A Pixel that isn't firing, or counting the wrong things. Bidding learns from whatever you tell it is a conversion. Meta Pixel setup guide
- No retargeting at all. Paying to bring people to the site once, then never showing up again. Facebook retargeting for B2B
- Customer lists never uploaded. Your own data is the best audience you have. Meta customer list template
Why me
How working with me differs from a typical agency
After you sign
What happens in the first 90 days
- First week
Access, tracking, plan
One onboarding call. You give me access to your own Meta account, I check the Meta Pixel is firing properly, and we agree who we're trying to reach and what counts as a good enquiry.
- First 30 days
Launch and first data
Campaigns and ads go live once tracking is proven. First data lands in 2 to 4 weeks, your live dashboard is running, and we have our first monthly call.
- First 90 days
Judge it on pipeline
By now we're looking at enquiries and pipeline, not clicks. What works gets more budget, what doesn't gets cut, and new creative goes in. If it isn't working for you, rolling monthly means you can walk away.
What's included and what it costs
Starter · 1 platform
£1,250/mo + VAT
- Meta Ads (Facebook and Instagram) fully managed by me
- Ad copy, design, video scripting and editing
- Retargeting setup and customer list uploads
- Meta Pixel and conversion tracking
- Live reporting dashboard (24/7 access)
- Minimum ad spend £500/month, paid directly to Meta on your own account.
- No setup fee.
- Rolling monthly. No long-term contract.
Want Meta running alongside LinkedIn or Google? See Growth and Scale on the pricing page.
Sectors
Sectors I know well
Niche B2B markets where the buyer list is small and every wasted impression hurts. More in the industry playbooks.
Manufacturing and industrial
15X ROI for a machinery manufacturer. Case study
Logistics
Professional services
4X Better Than Benchmark for a specialist b2b services firm. Case study
Training providers
11.7X Return for a professional training provider. Case study
Who you work with
James Green is the founder of Evergreen, a B2B advertising consultancy. He's audited well over 100 LinkedIn ad accounts and writes about what actually works in niche B2B marketing.
I'm your point of contact, hands-on with the strategy, the ad ideas and the reporting. Watch me break down B2B ads on YouTube.
Meta Ads questions
- Does Facebook advertising actually work for B2B?
- Yes, mostly as retargeting and when the decision maker is the business owner. It's rarely the place to find a Head of Procurement at a 5,000-person company from cold, and I'll tell you if that's your situation.Facebook Ads for B2B guideTargeting business owners on Meta
- How much should I spend on Meta Ads?
- At least £500/month, paid directly to Meta on top of the management fee. See what retargeting could be worth for you with the calculator.Retargeting calculator
- Is there a contract?
- No. It's rolling monthly with no setup fee.
- How long before I see results?
- You'll have first data in 2 to 4 weeks. Judge it on pipeline over a full sales cycle, not on the first month's clicks. I don't guarantee leads, because nobody honest can.
- Do I need LinkedIn as well?
- Often the best mix is LinkedIn to reach the right accounts and Meta to follow them up cheaply.LinkedIn vs Google vs Meta Ads for B2BLinkedIn Ads agency
- How do I give you access?
- You add me as a partner in Meta Business Manager, so you keep ownership of the ad account and Pixel. It takes a few minutes.Add a partner to Meta Business Manager
- Can you just audit my account instead?
- Yes. £250 + VAT for Meta, back in 5 working days, and credited against your first month if you become a client within 30 days.The ads audit
- Who actually does the work?
- I do. I'm your point of contact and hands-on with the strategy, the ad ideas and the reporting. No account managers in between.
- Do I own the ad account?
- Yes. Ads run on your own Meta account and the ad spend is paid directly to Meta. If we stop working together, everything stays with you.
- Can you run LinkedIn or Google Ads as well?
- Yes. Growth covers 2 platforms for £1,725/month + VAT, and Scale covers up to 5 from £4,025+/month + VAT.See all pricing
- Do you guarantee results?
- No. Nobody honest can guarantee leads from ads. What I can promise is that tracking is checked before launch, you can see the numbers any time, and I'll tell you straight if it isn't working.
- What does the audit cost if I'm not ready to hire anyone?
- £250 + VAT per platform, back in 5 working days, with a written report, a video walkthrough and a fix list you can do yourself.The ads audit
Further reading and free tools
Want Meta to bring in sales calls?
Book a call and I'll tell you straight whether it's a fit. Or start with an audit of what you're running now.