LinkedIn Ads management · UK
LinkedIn Ads agency for UK B2B companies
For B2B companies that sell to other businesses and want LinkedIn to bring in sales calls, not likes.
No long-term contracts. No setup fee. Run by me, James Green, not an account manager.
- 01Everyone on LinkedIn
- 02UK onlyGeography locked
- 03Your target company listUploaded from your CRM or the Account List Builder
- 04Buyer job titles and seniority
- 05Students, entry-level roles and freelancers excluded
- 06Your buyersAudience Network and Audience Expansion off
- 15X ROIMachinery Manufacturer
- 12X ROIB2B Finance Consultancy
- 11.7X ReturnProfessional Training Provider
- 6.2X Pipeline ROASCompliance SaaS
Proof
Results from LinkedIn campaigns I've run
Machinery Manufacturer · Industrial / Manufacturing · 5+ Years
£1.3M+
Revenue from under £250k ad spend (5 years)
- £300+ to £55CPL Reduction
- 17New Clients
- £26k+Avg Client Value
- £1.3M+ / under £250kRevenue / Spend
"I don't get any of this social media stuff... but whatever you boys are doing keep doing it!"
What I did: We built an always-on lead engine across Google Search, LinkedIn Ads and Facebook retargeting. Targeted plant managers and engineering buyers directly, instead of waiting for them at events.
Read the full storyB2B Finance Consultancy · Consulting / Finance
12X ROI
24 sales-qualified leads in 8 weeks
24 qualified sales calls and over £100k of active pipeline in 8 weeks.
LinkedIn Ads · Lead Magnet Funnel
Read the full storyProfessional Training Provider · Training & Development
11.7X Return
20 courses booked in five weeks
Roughly 11.7X blended return in five weeks, up from 7.7X on Google alone.
Google Search · LinkedIn Ads · Sponsored Messaging
Read the full storyCompliance SaaS · B2B SaaS
6.2X Pipeline ROAS
38 demo requests in Q1
38 demos, 7 closed-won and 6.2X pipeline ROAS in the first quarter.
LinkedIn Ads · Demo Landing Page · Founder Video
Read the full storyRegional IT MSP · IT & Managed Services
14 Calls in 90 Days
£71 cost per booked call
14 booked calls and 4 signed retainers in 90 days, at £71 per call.
LinkedIn Ads · Landing Page · Email Follow Up
Read the full storySpecialist B2B Services Firm · Professional Services
4X Better Than Benchmark
2.35-2.74% CTR into a named account list
CTR of 2.35-2.74%, around 4X the usual B2B benchmark, at under £7 a click.
LinkedIn Ads · Named Account Lists · Company Engagement Reporting
Read the full storyTechnical Software Company · B2B Software
43% Cheaper Clicks
Same account, same audience, same budget
Cost per click down 43% and click-through rate up 69% on the same account.
LinkedIn Ads · Creative Rebuild · Company Engagement Tracking
Read the full storyAnonymised at clients' request. See all case studies.
Where are you right now?
Never run LinkedIn Ads
I'll set it up properly from day one.
Or take the free LinkedIn readiness assessmentRunning them but they're not working
Get the audit first. £250 + VAT, back in 5 working days.
The approach
How I run LinkedIn Ads
- 1
Company list targeting first. Your dream accounts uploaded, then job titles layered on top so only buyers see the ads.
- 2
Ads that sound like a person, not a brochure. Copy, design, video scripting and editing are all included.
- 3
Retargeting and CRM uploads. People who've seen you once keep seeing you.
- 4
Tracking checked before a penny is spent. The Insight Tag and your conversions, tested and working before launch.
- 5
Reporting you can check any time. A live dashboard you can open 24/7, plus a plain-English call every month.
What good looks like
What a well-run LinkedIn account looks like
A healthy LinkedIn account
- Audience Network and Audience Expansion switched off.
- A company list of the accounts you want, with job titles and seniority layered on top.
- Students, entry-level roles, freelancers and irrelevant industries excluded.
- The Insight Tag firing and conversions tested before any money is spent.
- Retargeting for people who have already engaged, so they keep seeing you.
- Reports judged on enquiries and pipeline from target accounts, not click-through rate.
Mistakes I fix most often
- Audience Network left on. It's on by default and sends your ads to third-party apps and sites. In one account I audited, 62% of the spend had gone there. Read the £96k case
- Audience Expansion left on. It widens a careful buyer audience to whoever is cheapest to reach. The hidden LinkedIn traps
- Job titles with no company list. The right title at the wrong companies still costs you the same click. How to upload a company list
- Ads that look like every other corporate ad. People scroll past, click-through drops and LinkedIn charges you more to reach the same people. Ads people stop for
- Judging it on clicks. A healthy click-through rate and zero customers is a common combination. I report on who clicked and what happened next.
Why me
How working with me differs from a typical agency
After you sign
What happens in the first 90 days
- First week
Access, tracking, plan
One onboarding call. You give me access to your own LinkedIn account, I check the LinkedIn Insight Tag is firing properly, and we agree who we're trying to reach and what counts as a good enquiry.
- First 30 days
Launch and first data
Campaigns and ads go live once tracking is proven. First data lands in 2 to 4 weeks, your live dashboard is running, and we have our first monthly call.
- First 90 days
Judge it on pipeline
By now we're looking at enquiries and pipeline, not clicks. What works gets more budget, what doesn't gets cut, and new creative goes in. If it isn't working for you, rolling monthly means you can walk away.
What's included and what it costs
Starter · 1 platform
£1,250/mo + VAT
- LinkedIn Ads fully managed by me
- Ad copy, design, video scripting and editing
- Retargeting setup and CRM uploads
- Insight Tag and conversion tracking
- Live reporting dashboard (24/7 access)
- Minimum ad spend £500/month, paid directly to LinkedIn on your own account.
- No setup fee.
- Rolling monthly. No long-term contract.
Want LinkedIn running alongside Meta or Google? See Growth and Scale on the pricing page.
Sectors
Sectors I know well
Niche B2B markets where the buyer list is small and every wasted impression hurts. More in the industry playbooks.
Manufacturing and industrial
15X ROI for a machinery manufacturer. Case study
IT and MSPs
14 Calls in 90 Days for a regional it msp. Case study
Logistics
Professional services
4X Better Than Benchmark for a specialist b2b services firm. Case study
Training providers
11.7X Return for a professional training provider. Case study
Who you work with
James Green is the founder of Evergreen, a B2B advertising consultancy. He's audited well over 100 LinkedIn ad accounts and writes about what actually works in niche B2B marketing.
I'm your point of contact, hands-on with the strategy, the ad ideas and the reporting. Watch me break down B2B ads on YouTube.
LinkedIn Ads questions
- How much should I spend on LinkedIn Ads?
- At least £500/month, paid directly to LinkedIn on top of the management fee. Work out a realistic figure for your market with the budget calculator, and see what UK B2B campaigns actually cost in the benchmarks.LinkedIn budget calculatorUK LinkedIn Ads benchmarks
- Is there a contract?
- No. It's rolling monthly with no setup fee.
- How long before I see results?
- You'll have first data in 2 to 4 weeks. Judge it on pipeline over a full sales cycle, not on the first month's clicks. I don't guarantee leads, because nobody honest can.
- I don't have a target account list. Is that a problem?
- No. Build one with the free Account List Builder first. It gives you 50 named companies to start from.Free Account List Builder
- Should I be on LinkedIn, Google or Meta?
- It depends on whether your buyers are searching for you, and how many of them there are. I've compared all three for B2B in plain English.LinkedIn vs Google vs Meta Ads for B2B
- Can you just audit my account instead?
- Yes. £250 + VAT for LinkedIn, back in 5 working days, and credited against your first month if you become a client within 30 days.The ads audit
- Should I switch off LinkedIn Audience Network?
- In most niche B2B accounts, yes. It's on by default and sends your ads to third-party apps and sites. In one account I audited, 62% of the spend had gone there.The £96k LinkedIn optimisation disaster
- What click-through rate or cost per click should I expect?
- It depends on your audience size and your creative. Rather than quote a number here, I've published UK figures you can compare against.UK LinkedIn Ads benchmarks
- Who actually does the work?
- I do. I'm your point of contact and hands-on with the strategy, the ad ideas and the reporting. No account managers in between.
- Do I own the ad account?
- Yes. Ads run on your own LinkedIn account and the ad spend is paid directly to LinkedIn. If we stop working together, everything stays with you.
- Can you run Meta or Google Ads as well?
- Yes. Growth covers 2 platforms for £1,725/month + VAT, and Scale covers up to 5 from £4,025+/month + VAT.See all pricing
- Do you guarantee results?
- No. Nobody honest can guarantee leads from ads. What I can promise is that tracking is checked before launch, you can see the numbers any time, and I'll tell you straight if it isn't working.
- What does the audit cost if I'm not ready to hire anyone?
- £250 + VAT per platform, back in 5 working days, with a written report, a video walkthrough and a fix list you can do yourself.The ads audit
Further reading and free tools
Want LinkedIn to bring in sales calls?
Book a call and I'll tell you straight whether it's a fit. Or start with an audit of what you're running now.