Build your Dream 100. The exact companies you should be reaching this quarter, and the method to find them.
Most B2B teams target 2,400 companies and hope. The best target 100 and win. We hand you 50 named companies that fit your ICP in 12 seconds, plus the Sales Nav boolean strings and Apollo smart-search prompts to grow that into your full Dream 100 yourself. Whatever tool you currently use.
Build my Dream 100The honest problem
"Build a target account list." Six words. Six weeks of pain.
You opened Sales Nav on Sunday night, ticked 14 filters, exported 2,400 companies and didn't trust a single one.
You priced Demandbase. £40k/yr to do roughly the same thing. You closed the tab and felt ill.
You asked ChatGPT for 50 companies, got 30 hallucinations and 'Acme Corp' listed twice.
Your CRO wants the list by Thursday. Your SDR has built half of it three times already.
You uploaded a list to LinkedIn. Only 40% matched, you launched anyway, CPL hit £380.
You know the right 50 accounts would 3x your reply rate. You just can't bear to start building it again.
Your Dream 100 exists right now. It's scattered across Sales Nav, LinkedIn, your competitor's customer list and your own gut. You shouldn't need a week off to assemble it.
What lands in your pack
The method, the starter list, and the tools to grow it into your full Dream 100.
Not a scraped list. Not a template. A working ABM method you can re-run forever.
The Dream 100 method, applied to your ICP
the methodThe exact ICP logic we use to pick the 100 companies most likely to convert for a business like yours. Not a generic framework. Your filters, your region, your size band.
50 named companies to start
the starter listProof the method works, and a head start on your list. Each company comes with a one-line rationale so your SDR knows why it's on there before they pick up the phone.
Sales Nav boolean strings
find the restCopy-paste boolean searches tuned to your ICP, so you can find the other 50 yourself inside Sales Nav in an afternoon. No more 14-filter guesswork on Sunday night.
Apollo smart-search prompts
Apollo usersSame again for Apollo users. Personalised filter combinations that surface companies matching your exact buyer profile, ready to export.
Job titles to layer alongside
the bit most skipThe exact titles and seniorities to pair with the company list in LinkedIn Ads or Apollo. The bit most people skip, and pay £200 CPLs for missing.
Two CSVs, ready to upload
no formatting hellOne in LinkedIn's exact Matched Audience format. One in Apollo's format. Drag, drop, launch. No 'why didn't 60% match?' nonsense.
Emailed and re-runnable forever
yours to keepPack hits your inbox as a tidy summary with both CSVs attached. Tweak the ICP next quarter, re-generate in 12 seconds. Free, always.
Built by Evergreen Growth
We're a UK B2B ad agency. We run paid for niche firms (1-50 people) the kind of buyers Sales Nav can't see. We built this free tool because the alternatives our clients had tried (ghostwriters, generic agencies, ChatGPT) sounded like everyone else. That's it. No 14-email nurture, no upsell wall.
£1.3M+
B2B revenue from one client (under £250k spend)
£300 → £55
CPL on a real machinery client
10+ years
Running paid B2B for niche firms
Worked with
Read this first
A company list is not a targeting audience.
List × Job titles × Seniority = the actual audience. Without the job-title layer, LinkedIn serves your ads to receptionists and the work-experience kid at the right companies. The tool returns both. Use both.
Two paths
Got under 300 companies? Skip the upload entirely.
Most niche B2B firms don't need a Matched Audience. They need to paste their list straight in.
Paste straight into the campaign
LinkedIn allows up to 300 companies in the standard Company filter. No upload, no 30-40% match-rate loss, no waiting 48 hours.
Perfect for tight ABM lists, named accounts, or "we know exactly who we want" briefs.
Use a Matched Audience
Upload the CSV (LinkedIn-format download is one click). Wait 24-48 hours. Match rates run 30-40% by default.
What your Dream 100 actually unlocks
A list is only as good as what you point at it.
The two highest-leverage uses of your Dream 100, and the guides for both.
Run a LinkedIn Matched Audience campaign properly
Once you have the 100, the highest-ROI move is a LinkedIn Matched Audience campaign pointed only at them. Most teams set this up wrong and lose 30-40% of their match rate. The leading YouTube tutorial on Google walks through every step.
Watch the Matched Audience tutorialMake ads that stop your exact ICP from scrolling
A perfect list pointed at boring ads still loses money. Once you have your Dream 100, you need creative built to stop that specific buyer mid-scroll and walk them from stranger to sale. The full scroll-stopping creative playbook is here.
See the scroll-stopping playbookvs the alternatives
Why most B2B firms don't need ZoomInfo or Demandbase
| Account List Builder | Sales Nav export | "Ask ChatGPT" | Demandbase / ZoomInfo | |
|---|---|---|---|---|
| Cost | Free | £75/mo | £20/mo | £20k-£40k/yr |
| Time to first list | 12 seconds | 1-2 hours | 5 minutes | 2-6 weeks setup |
| LinkedIn-ready CSV | Yes | Manual reformat | No | Yes |
| Job titles layered | Yes | Separate task | Generic | Yes |
| Small-list mode advice | Yes | No | No | No |
| Built for 5-50 person B2B | Yes | Built for SDR teams | Generic | Built for enterprise |
The list is step 1 of 4
Don't waste a perfect list on boring ads and broken setup
The list is the easy 20%. We have video guides for the other 80%.
Make the ads not boring
B2B video ad blueprint + scroll-stopping creative pillars.
Watch the creative guidesSet it up properly
Full LinkedIn Campaign Manager walkthrough.
Watch the setup tutorialAvoid the 3 hidden traps
Default settings that bleed 30-50% of your budget.
Watch the traps videoThe cost of staying broad
What "let's just go broad" actually costs you
of broad-targeted budget hits people who'll never buy
Wrong industry, wrong size, wrong country
average wasted CPL when the audience isn't tight
vs £55 CPL on a named-list campaign
good answers when sales asks 'where did this lead come from?'
Untargeted = unattributable
FAQ
The honest answers
Every week without your Dream 100 is a week your ads, your SDRs and your retargeting pixel are pointed at the wrong companies.
Broad B2B targeting on LinkedIn costs £180-400 per lead. A surgical Dream 100 campaign typically halves it. That's £15-25k a year for most small B2B teams.
Twelve seconds to start. 50 named companies. The boolean strings to find the other 50 yourself.
Be unmissable
Your DMs land in 12% of their inbox. Your ads land in 100% of their feed.
Pair the two and the same buyer sees you Monday in their inbox, Tuesday in their feed, Wednesday on a webinar. Familiarity collapses sales cycles. This is how niche B2B founders go from invisible to inevitable.
The same prospect list becomes your ads audience
Upload your DM list as a LinkedIn Company List or Matched Audience. Same buyer, second channel.
One channel breaks. Two channels compound.
Ignored DM today, scroll past your ad tomorrow, watch your case study Friday. Familiarity is the close.
Cold opens warm up faster
Reply rates climb when the name in their inbox is already a face they've seen in their feed three times this week.
Book a 20 minute call
We map your prospect list against an ads audience and tell you what to spend, what to say and what to expect.
For UK B2B founders running niche offers. We work with 5-50 person teams.