Real B2B Pipelines. No Vanity Metrics.

A specialist packaging machinery manufacturer. New business depended on expensive trade conferences: stand fees, travel, and hoping the right buyers walked past. Digital produced almost nothing, cost per lead sat above £300, and the pipeline between shows was unpredictable.

We replaced show dependence with an always-on engine across Google Search, LinkedIn Ads and Facebook retargeting. Search caught buyers already comparing machines. LinkedIn put the brand, the machines and the sales team in front of plant managers and engineering buyers every week. Retargeting brought back the visitors who left without enquiring.

A training provider selling open courses and in-house programmes. Google Ads were running at breakeven, LinkedIn had never been tried properly, and there was no way of telling which channel was actually producing bookings.

We took over the Google account first: conversion tracking rebuilt so every booking was attributed back to the ad that caused it, not to 'direct', and campaigns rebuilt around high-intent course terms. That took Google from breakeven to 7.7X. Only then did we add LinkedIn, including Sponsored Messaging straight into the inbox of the exact decision makers.

A B2B finance consultancy was burning hours on cold email targeting senior finance roles. Reply rates were dropping and the team was tired of it.

We stopped the cold outbound. Replaced it with LinkedIn Ads pointing at a high-value lead magnet. The funnel filtered out time-wasters before any sales call was booked.

A multi-billion pound technology distributor was not sure paid social would work in B2B. Their internal teams had never seen real results from it, and an incumbent agency was running the comparable campaigns.

We started small with one department to prove it worked, then expanded across multiple business units. Mix of brand, demand and direct response. Feed-only placements, no cheap network filler inflating the numbers.

An established accountancy firm was launching a brand new Fractional CFO service. No existing demand. No track record for this product. No audience built yet.

We ran LinkedIn Ads to founders and Finance Directors. Layered Google Ads on high-intent CFO search terms. Tightened the website so paid traffic also lifted SEO.

A specialist health tech consultant needed to reach clinical directors and funded health tech founders. A tight, hard-to-reach group. Lead flow was around 2 a month.

We built a diagnostic quiz funnel as the lead magnet. A/B tested LinkedIn Ads driving traffic to the quiz. Layered Thought Leader Ads in the weeks before sector conferences.

A corporate training company saw workshop bookings collapse. A Google algorithm update wiped their SEO traffic. Their Google Ads stopped converting at the same time. Revenue dropped fast.

We rebuilt the checkout flow. Added cart abandonment emails. Launched LinkedIn Ads aimed at Health & Safety trainers specifically, not generic L&D audiences.

A compliance SaaS selling into Heads of Risk at mid-market financial services firms. Product was strong, founder-led sales worked, but the team had no repeatable top of funnel. Inbound had flatlined for two quarters and the founder was the bottleneck.

Job title and company size targeting on LinkedIn against a built list of 2,400 qualifying firms. Three creative angles tested: a blunt 'your spreadsheet risk register is the risk' hook, a short founder explainer video, and a one page benchmark download. Demo page rewritten to remove three friction points the old form had.

A specialist firm with a genuinely small addressable market. A few hundred companies could realistically buy, so volume tactics were pointless and expensive. The job was penetration, not lead count.

We uploaded a named target account list and ran only against it. No audience expansion, no lookalikes, no interest padding. Creative written for the specific problem those companies have, repeated at a frequency high enough to actually register with a buying committee.

An industrial product company had strong SEO and a working outbound sales motion. The website let them down. Most visitors bounced before they got to the enquiry form.

We rewrote the enquiry form to make it dead simple. Cleaned up the page. Added retargeting ads to bring back warm visitors who looked but did not enquire.

This regional IT MSP served professional services firms, including law, accountancy and finance. They relied on referrals and one cold caller for new business, which left them exposed when enquiries slowed down. Two quiet months would put the year at risk. They had never run paid ads properly.

We built a LinkedIn audience of 1,800 IT decision makers at firms with 20 to 200 staff inside a 90 minute drive of their office. The two ad angles covered the cost of slow IT responses and cyber security beyond Cyber Essentials Plus. Both led to a landing page offering a free 30 minute IT risk review.

A coaching academy selling a high-ticket programme. Their own creative was running on broad audiences, clicks were costing close to £3, and applications were sporadic. Nobody could say which ad or audience was actually doing the work.

We cut the audience back hard, replaced stock-feeling assets with vertical video and our own creative, and killed anything that was not earning its place week by week. Then launched Sponsored Messaging into the tightest segment.

A technical software company had been running their own LinkedIn Ads across several European markets. Spend was steady, the audience was right, but clicks were expensive and engagement was thin. They wanted to know whether the ceiling was the platform or the work.

We took the existing account over rather than starting fresh, so the comparison stayed honest. Rebuilt creative around the buyer's actual job rather than product features, cut the ad set sprawl that was splitting learning, and tightened targeting market by market.

A career coach for software engineers moving into Architect and CTO roles. Tight, high-intent niche. Strong organic following on TikTok and real authority in the space. The problem: views were not turning into mentorship sales. No funnel. No predictable lead flow. Everything relied on people figuring it out themselves.

First, fixed the content. Reworked it to call out the exact person (stuck mid-level engineer), name the pain, show the outcome, and point to a free community. Then layered ads properly across TikTok and Facebook: retargeting people who watched videos, lookalikes built from real engagement and leads, and interest audiences to scale beyond that. Funnel kept simple: ad to free Skool community, to call, to paid mentorship.