Google Ads management · UK
Google Ads agency for UK B2B companies
For B2B companies whose buyers are already searching for what they sell, and want those searches turning into sales calls, not wasted clicks.
No long-term contracts. No setup fee. Run by me, James Green, not an account manager.
- 01Searches in your market
- 02Negatives block students, job seekers and DIYers
- 03High-intent terms onlyWhat buyers type when they're ready to talk
- 04A landing page that matches the search
- 05A tracked enquiryBidding learns from real enquiries
- 15X ROIMachinery Manufacturer
- 11.7X ReturnProfessional Training Provider
- 7.5X ROIAccountancy Firm
- 3X Cheaper ClicksMulti-Billion £ IT Distributor
Proof
Results from Google campaigns I've run
Machinery Manufacturer · Industrial / Manufacturing · 5+ Years
£1.3M+
Revenue from under £250k ad spend (5 years)
- £300+ to £55CPL Reduction
- 17New Clients
- £26k+Avg Client Value
- £1.3M+ / under £250kRevenue / Spend
"I don't get any of this social media stuff... but whatever you boys are doing keep doing it!"
What I did: We built an always-on lead engine across Google Search, LinkedIn Ads and Facebook retargeting. Targeted plant managers and engineering buyers directly, instead of waiting for them at events.
Read the full storyProfessional Training Provider · Training & Development
11.7X Return
20 courses booked in five weeks
Roughly 11.7X blended return in five weeks, up from 7.7X on Google alone.
Google Search · LinkedIn Ads · Sponsored Messaging
Read the full storyAccountancy Firm · Accountancy / Fractional CFO
7.5X ROI
80+ leads in 6 weeks
80+ leads in 6 weeks for a brand new service, 7.5X ROI and still growing.
LinkedIn Ads · Google Ads · SEO
Read the full storyMulti-Billion £ IT Distributor · Technology Distribution
3X Cheaper Clicks
Than the agency we replaced, 10:1+ ROI held
Clicks around 3X cheaper than the incumbent agency, with 10:1+ ROI held for 7 years.
"Initially we weren't sure if Evergreen's methods would work in the B2B space... Once we found out what targeting was possible it was a no-brainer and we've never looked back!" Sam, Marketing Director
Facebook · Google · YouTube · LinkedIn · Reddit
Read the full storyAnonymised at clients' request. See all case studies.
Where are you right now?
Never run Google Ads
I'll set it up properly from day one.
Or grab the free B2B negative keyword listsRunning them but they're not working
Get the audit first. £250 + VAT, back in 5 working days.
The approach
How I run Google Ads
- 1
High-intent search first. The terms your buyers type when they're ready to talk, not broad ones that bring in job seekers and students.
- 2
Negative keywords built for your sector. The junk searches blocked from day one. Free B2B negative keyword lists
- 3
Customer Match and retargeting. People who've searched or visited once keep seeing you.
- 4
Tracking checked before a penny is spent. Conversions tested before launch, so bidding learns from real enquiries.
- 5
Reporting you can check any time. A live dashboard you can open 24/7, plus a plain-English call every month.
What good looks like
What a well-run Google Ads account looks like for B2B
A healthy Google account
- High-intent search terms, not broad ones.
- A negative keyword list built for your sector from day one.
- One primary conversion, tested before launch, so nothing is counted twice.
- Landing pages that match what people searched for.
- Retargeting and Customer Match for people who have searched or visited once.
- Reports judged on enquiries and sales, not clicks.
Mistakes I fix most often
- Broad keywords and no negative list. You pay for students, job seekers and DIYers. Free B2B negative keyword lists
- Every lead counted twice. A form submit and a thank-you page both set as conversions, so bidding chases a number that doesn't exist.
- Clicks sent to the homepage. The page after the click doesn't match the search, so people leave.
- Customer Match never set up. Your existing customers and prospects are left out of targeting. Google Customer Match template
Why me
How working with me differs from a typical agency
After you sign
What happens in the first 90 days
- First week
Access, tracking, plan
One onboarding call. You give me access to your own Google account, I check your conversion tracking is firing properly, and we agree who we're trying to reach and what counts as a good enquiry.
- First 30 days
Launch and first data
Campaigns and ads go live once tracking is proven. First data lands in 2 to 4 weeks, your live dashboard is running, and we have our first monthly call.
- First 90 days
Judge it on pipeline
By now we're looking at enquiries and pipeline, not clicks. What works gets more budget, what doesn't gets cut, and new creative goes in. If it isn't working for you, rolling monthly means you can walk away.
What's included and what it costs
Starter · 1 platform
£1,250/mo + VAT
- Google Ads fully managed by me
- Ad copy, plus design and video where campaigns need it
- Retargeting and Customer Match uploads
- Conversion tracking setup and checks
- Live reporting dashboard (24/7 access)
- Minimum ad spend £500/month, paid directly to Google on your own account.
- No setup fee.
- Rolling monthly. No long-term contract.
Want Google running alongside LinkedIn or Meta? See Growth and Scale on the pricing page.
Sectors
Sectors I know well
Niche B2B markets where the buyer list is small and every wasted impression hurts. More in the industry playbooks.
Manufacturing and industrial
15X ROI for a machinery manufacturer. Case study
Logistics
Professional services
4X Better Than Benchmark for a specialist b2b services firm. Case study
Training providers
11.7X Return for a professional training provider. Case study
Who you work with
James Green is the founder of Evergreen, a B2B advertising consultancy. He's audited well over 100 LinkedIn ad accounts and writes about what actually works in niche B2B marketing.
I'm your point of contact, hands-on with the strategy, the ad ideas and the reporting. Watch me break down B2B ads on YouTube.
Google Ads questions
- Is Google Ads right for B2B?
- If people search for what you sell, yes. If they don't know you exist yet, LinkedIn usually comes first.LinkedIn vs Google AdsLinkedIn vs Google vs Meta Ads for B2B
- How much should I spend on Google Ads?
- At least £500/month, paid directly to Google on top of the management fee. Niche B2B searches can be low volume, so I'll tell you up front if the searches aren't there.
- Is there a contract?
- No. It's rolling monthly with no setup fee.
- How long before I see results?
- You'll have first data in 2 to 4 weeks. Judge it on pipeline over a full sales cycle, not on the first month's clicks. I don't guarantee leads, because nobody honest can.
- Why do most B2B Google Ads accounts waste money?
- Broad keywords and no negative list, so you pay for students, job seekers and DIYers.Free B2B negative keyword lists
- How do I give you access?
- You add me as a user on your Google Ads account, so you keep ownership of it. It takes a few minutes.Add a user to Google Ads
- Can you just audit my account instead?
- Yes. £250 + VAT for Google Ads, back in 5 working days, and credited against your first month if you become a client within 30 days.The ads audit
- What if nobody searches for what I sell?
- Then Google isn't the place to start, and I'll tell you. LinkedIn is usually better for reaching accounts that don't know you exist yet.LinkedIn Ads agency
- Who actually does the work?
- I do. I'm your point of contact and hands-on with the strategy, the ad ideas and the reporting. No account managers in between.
- Do I own the ad account?
- Yes. Ads run on your own Google account and the ad spend is paid directly to Google. If we stop working together, everything stays with you.
- Can you run LinkedIn or Meta Ads as well?
- Yes. Growth covers 2 platforms for £1,725/month + VAT, and Scale covers up to 5 from £4,025+/month + VAT.See all pricing
- Do you guarantee results?
- No. Nobody honest can guarantee leads from ads. What I can promise is that tracking is checked before launch, you can see the numbers any time, and I'll tell you straight if it isn't working.
- What does the audit cost if I'm not ready to hire anyone?
- £250 + VAT per platform, back in 5 working days, with a written report, a video walkthrough and a fix list you can do yourself.The ads audit
Further reading and free tools
Want Google to bring in sales calls?
Book a call and I'll tell you straight whether it's a fit. Or start with an audit of what you're running now.