The actual patterns we run, by industry. With real numbers attached.
Generic B2B advice gets you generic B2B results. These are the exact, industry-specific playbooks we run for IT MSPs, specialist industrial manufacturers, and accountancy or professional services firms. Each one is built from a real engagement, with the levers, the screw-ups to avoid, and the numbers attached.
Pick the one that matches your firm
IT MSP Lead Generation With LinkedIn Ads (2026 Playbook)
How UK IT MSPs are filling pipeline with LinkedIn Ads in 2026. Target list uploads, core retargeting, and the Thought Leader + Image + Message Ad mix that works for Managed Services.
Specialist Industrial Products Lead Generation (2026 Playbook)
How UK specialist industrial manufacturers reach engineering buyers without trade shows in 2026. Target lists, retargeting, and LinkedIn Companies view to arm sales with engagement signals.
Accountants & Professional Services Lead Generation (2026 Playbook)
How accountancy and professional services firms win clients with paid ads in 2026. Advertorial-style ads, smart lead tools, hyper-specific targeting and LinkedIn Companies view chase lists.
How to Get More Leads as an Expert Consultant (2026 Playbook)
The exact LinkedIn pattern UK expert-led consultancies use to fill the inbox in 2026. Advertorial expose ads, full-funnel retargeting (with Message DM ads), and Thought Leader Ads that compound founder reputation into inbound enquiries.
Adjacent case studies and industry deep-dives
Tactical deep-dives that pair well with the three flagship playbooks above.
How a Large IT Company Doubled Enquiries by Reallocating Just 10% of Their Ad Budget
Real case study: Large IT company doubled inquiry calls using LinkedIn-only retargeting with just 10% budget reallocation. No additional ad spend needed.
The £50K LinkedIn Targeting Mistake Every Manufacturing Company Makes
Manufacturing companies waste thousands annually on LinkedIn ads by targeting job titles instead of buying behavior. Here's the fix that could transform your LinkedIn ROI.
B2B Event Marketing Strategy 2026: Make One Trade Show Work for 12 Months
Before, during and after: how B2B exhibitors use LinkedIn Ads so one trade show keeps producing meetings and deals for a year.
LinkedIn Ads for Trade Shows: The Week-by-Week Exhibitor Playbook (2026)
A practical before, during and after timeline for niche B2B exhibitors using LinkedIn Ads, Thought Leader Ads, account lists and retargeting.
£96K Gone: What Happens When You Trust LinkedIn's Default Settings
A B2B company trusted LinkedIn's "recommended" settings. 4 months and £96k later: 3 demos, 0 deals. Here's the audit that revealed where the money actually went.
Want the playbook for your industry?
If your firm sits outside these three categories we have run versions of the same shape of pattern for SaaS, recruitment, agencies, and more. The 30 minute call is the fastest way to find out what fits.
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