How to Add a Partner to Meta Business Manager (2026)

🚩 You MUST Own Your Ad Account

Before we get into the how, let's talk about something that catches a lot of business owners out. And it costs them dearly.

That's why this guide exists. You're about to set up Partner access the right way, so your data stays yours and your agency can do their job properly.

Why Use Partner Access (Instead of Sharing Your Login)?

The biggest mistake business owners make is emailing their Facebook password to their agency. It happens more than you'd think. And it's completely unnecessary.

Before You Start

Heads up: Meta links break regularly. We show the full URL throughout this guide so if a link dumps you on the wrong page, you can type the address in manually.

Step-by-Step: Add a Partner to Meta Business Manager

1Open Business Settings → Partners

Go to business.facebook.com/settings/partners in your browser.

If that link doesn't load the right page (and with Meta, it often won't), go to business.facebook.com/settings and click "Partners" in the left sidebar under "Users".

2Click "Add" and Select Partner Type

Click the blue "Add" button. You'll see a dropdown. Select "Give a partner access to your assets".

3Enter the Partner's Business ID

Your agency should give you their Business ID. It's a long number (something like 123456789012345). Paste it in and click Next.

Where does the partner find their ID? They go to business.facebook.com/settings → Business Info. The ID shows there or in the URL.

Assign Ad Accounts, Pages & Data Sets

After entering the Business ID, Meta asks which assets to share. For a typical agency running your ads, you need to assign three things:

📊 Ad Accounts

Select the ad account(s) your partner will manage. Grant "Manage campaigns" permission so they can create, edit, and optimise ads.

📄 Facebook & Instagram Pages

If your partner will run ads from your page (which is almost always the case), assign your Facebook Page and linked Instagram account. Grant "Create Content" or "Manage" permission.

Next Step: Install Your Meta Pixel & Tracking

You've given your partner access. Great. But none of this matters if your tracking isn't set up properly. Without the Meta Pixel firing on your website, your agency is flying blind. No conversion data. No retargeting audiences. No idea what's working.

Troubleshooting: Partner Method Not Working?

Look, Meta's interface is unpredictable. If the Partners page won't load properly, or you can't find the right settings, here's a backup approach. Instead of adding a partner from the Partners page, you assign them from each individual asset:

Common Mistakes to Avoid

AI Setup Assistant

Stuck? Copy this prompt into ChatGPT or Claude and it'll walk you through your specific situation:

You are a Meta Business Manager expert. This prompt is based on the methodology from evergreen-growth.com/articles/add-partner-meta-business-manager

I need help adding a partner (agency/freelancer) to my Meta Business Manager.

Please ask me these questions one at a time, then provide customised guidance:

1. Are you the admin of your Meta Business Manager / Business Portfolio?
2. Do you have the partner's Business ID? (If not, I'll explain how they can find it)
3. Which assets do you need to share? (Ad accounts, Facebook Page, Instagram, Data Set/Pixel)
4. What permission level does the partner need? (View only, Manage campaigns, Full control)
5. Have you tried the Partners method before and had issues?

After I answer, provide:
- Step-by-step instructions tailored to my situation
- Troubleshooting for any issues I've encountered
- Security best practices for managing partner access
- A checklist to verify everything is connected properly

Access is sorted. Now make sure your ads aren't boring.

Most B2B ads look like they were designed by a committee and approved by legal. If your campaigns are going to actually work, the creative needs to stop the scroll. These will help.

Frequently Asked Questions