What is LinkedIn Campaign Manager?

It's the platform where you create, manage, and analyse LinkedIn advertising campaigns. Completely separate from your personal profile and company page. It's specifically for paid ads.

How do I access LinkedIn Campaign Manager?

Go to linkedin.com/campaignmanager or click 'Advertise' from your LinkedIn homepage. If you've never used it, you'll need to create an ad account first.

What permission levels are available in Campaign Manager?

Account Manager (full access), Campaign Manager (create and manage campaigns but can't change account settings), Viewer (read-only, just reports), and Billing Admin (payment methods and invoices only).

Can I add someone using their email address?

Yes. You enter the email linked to their LinkedIn profile. They get an invitation and need to accept it before they can see anything.

Does the person need a LinkedIn profile?

Yes. They need a LinkedIn personal profile, and the email you invite them with must match the one on their LinkedIn account.

How many users can I add to a Campaign Manager account?

No practical limit. Add as many team members or agency contacts as you need.

Can I add an agency to manage my LinkedIn ads?

Yes. Ask them for the email addresses of the people who will actually manage your account, then add them as Account Managers. Some agencies use a shared team email.

How do I remove a user from Campaign Manager?

Go to Campaign Manager > Account Settings (gear icon) > Manage Access. Find the user, click the three dots next to their name, and hit Remove.

What's the difference between Campaign Manager access and LinkedIn Page admin?

Campaign Manager = paid ads. Page admin = organic content, comments, page settings. For running ad campaigns, you usually need to grant both.

Why isn't my invitation being accepted?

Most common reasons: wrong email (doesn't match their LinkedIn account), invitation landed in spam, they have multiple LinkedIn accounts and are logged into the wrong one. Ask them to check LinkedIn notifications directly.

Do I need to grant LinkedIn Page access too?

If they're creating Sponsored Content (which is the most common ad format on LinkedIn), yes. Without page access, they can only run Text Ads and Message Ads.

Can someone with Viewer access edit my campaigns?

No. Viewer is strictly read-only. They can see data and download reports but can't touch anything. Good for stakeholders who want to see numbers without accidentally breaking something.

What role should I give my agency?

Account Manager. It gives them full campaign management without needing your personal login. That's the standard setup for agency relationships.

Is it safe to give someone Account Manager access?

Much safer than sharing your login. Account Manager access is limited to that specific ad account. They can't see your personal profile, messages, connections, or other ad accounts.

Can I have multiple ad accounts under one business?

Yes. Plenty of businesses run separate Campaign Manager accounts for different regions, brands, or divisions. Each has its own users, billing, and campaign data.

How long until access is live?

Instant once they accept the invitation. The invitation email usually arrives within a few minutes. If it doesn't, check spam folders.

Platform Tutorial•5 min read•Updated April 2026

How to Add a User to LinkedIn Campaign Manager (2026)

You've hired an agency or brought someone on board to run your LinkedIn Ads. Now they need access to your Campaign Manager. Pick the wrong permission level and they either can't do their job, or they've got the keys to things they don't need.

Good news: this genuinely takes about 2 minutes. Here's exactly what to click and which role to choose.

Written by James Green — I manage LinkedIn Ads accounts across dozens of industries. This is based on real onboarding experience, not LinkedIn's help articles.

🚩 You MUST Own Your LinkedIn Ad Account

This might be the most important section on this page. Read it before you do anything else.

If Your Agency Runs Ads From Their Own Account, That's a Problem

Some agencies will say "we'll just run it from our account, it's easier." It is easier. For them. Not for you.

Here's what you lose when you don't own the ad account:

✗ All campaign data, audience insights, and conversion history belong to them
✗ Your Insight Tag data and retargeting audiences sit in their account
✗ You can't log in and see what they're doing with your budget
✗ If the relationship ends, you start from absolute zero with a new agency
✗ They can lock you out. You have zero leverage.

What You Should Insist On

✓ You create and own the LinkedIn Campaign Manager ad account
✓ You own the Insight Tag and conversion tracking
✓ Your agency gets user access (Account Manager role) to do their work
✓ You can see every campaign, every penny spent, every result
✓ Switch agency and keep all your data, audiences, and history intact

Any agency worth working with will set it up this way without being asked. If they resist, that tells you everything you need to know.

Why Grant Campaign Manager Access?

Campaign Manager is the control centre for all your LinkedIn advertising. Your agency, your marketing hire, your freelancer, whoever is touching your ads needs proper access. Not your LinkedIn login. Proper, permissioned access that you can revoke in two clicks.

Secure

No shared passwords. Pull access in seconds.

Auditable

Full activity history. See who changed what.

Controlled

Give exactly the permissions they need. Nothing more.

New to LinkedIn Ads entirely? Start with our LinkedIn Ads tutorial for beginners. It covers account setup, targeting, budgets, and your first campaign from scratch.

Understanding Permission Levels

Pick the right one based on what this person actually needs to do:

Role	Best For	What They Can Do
Account Manager	Agencies, senior marketers	Everything: campaigns, billing, user management
Campaign Manager	Team members, freelancers	Create and edit campaigns, but can't change account settings
Viewer	Stakeholders, reporting	See data and download reports. Can't change anything.
Billing Admin	Finance team	Payment methods and invoices only

The short version: For an agency managing your campaigns, go with Account Manager. It gives them everything they need without you sharing your login.

Thinking about whether to use an agency or keep it in-house? We wrote an honest comparison of agency vs in-house that might help you decide.

Step-by-Step: Add a User to LinkedIn Campaign Manager

1Go to Campaign Manager

Head to linkedin.com/campaignmanager and select the ad account you want to share.

Click the gear icon (Account Settings) in the top right, then click "Manage access".

LinkedIn Campaign Manager account settings showing the Manage Access button for adding users to your ad account — Click the gear icon, then 'Manage access' to see current users and add new ones.

2Click "Add User to Account"

On the Manage Access page, click "Add user to account".

Enter the person's email address. Important: this has to be the email linked to their LinkedIn profile. Then choose the permission level (Account Manager for agencies, Viewer for people who just need to see reports).

LinkedIn Campaign Manager add user interface showing email field and permission role dropdown for granting ad account access — Enter the email address and select the permission level. Use 'Account Manager' for agencies.

3Save and Confirm

Click "Save". They'll get an email invitation. Ask them to confirm they've accepted and can see the account in their Campaign Manager.

Not arriving? Double-check the email matches their LinkedIn account. Also worth checking spam and junk folders.

Bonus: Grant LinkedIn Page Access

Here's the bit people miss. If your agency is running Sponsored Content (which is the most common LinkedIn ad format by far), they also need access to your LinkedIn Company Page. Without it, they can only run Text Ads and Message Ads, which are rarely what you want.

How to Add a Page Admin:

Go to your LinkedIn Company Page
Click "Settings" at the top
Under "Manage admins", click "Page admins"
Add the person by name or email. Choose "Sponsored Content Poster" or "Super Admin"

LinkedIn Company Page settings showing how to manage page admins and add Sponsored Content Poster access for agencies — Page Settings → Manage admins. Grant your agency 'Sponsored Content Poster' access.

Best practice: "Sponsored Content Poster" is the safest role for agencies. They can create ads from your page but can't change your page settings or post organic content.

Next Step: Install Your LinkedIn Insight Tag

Access sorted. Now the critical bit. If your Insight Tag isn't installed on your website, your agency can't track conversions, build retargeting audiences, or tell you which campaigns are actually bringing in leads. It's the foundation of everything.

📡

LinkedIn Insight Tag Setup Guide

Full walkthrough for installing, testing, and configuring conversion tracking on LinkedIn. Don't skip this.

Read the full guide

🏷️

Google Tag Manager Setup

Managing all your tracking tags in one place. GTM makes adding LinkedIn, Meta, and Google tags much cleaner.

Read the full guide

Running Meta Ads too? The complete tracking pixels guide covers LinkedIn Insight Tag, Meta Pixel, and Google tags all in one walkthrough.

Common Mistakes to Avoid

Letting your agency run ads from their own account

→ You must own the ad account. They get user access. If they push back on this, find a different agency.

Using the wrong email address

→ The email has to match their LinkedIn account. Ask them to confirm which email they use for LinkedIn before you send the invite.

Giving Viewer access to someone who needs to manage campaigns

→ If they need to create, edit, or pause campaigns, they need Campaign Manager or Account Manager. Viewer is read-only.

Forgetting to grant LinkedIn Page access

→ Without Page access, they can't create Sponsored Content ads (the most effective format). Add them as Sponsored Content Poster on your Company Page.

Sharing your personal LinkedIn login

→ Just don't. Add them as a user instead. It's more secure, you can revoke it instantly, and you have a full audit trail.

Not installing the Insight Tag first

→ Without it, you can't track conversions or build retargeting audiences. Get this done before any money is spent.

Not checking they received the invitation

→ Always confirm with the person that they got the invite and accepted it. Check spam folders if it's not showing up.

AI Setup Assistant

Stuck or have a specific situation? Copy this prompt into ChatGPT or Claude for personalised help:

LinkedIn Campaign Manager Setup Assistant

You are a LinkedIn Campaign Manager expert. This prompt is based on the methodology from evergreen-growth.com/articles/add-user-linkedin-campaign-manager

I need help adding a user (agency/team member) to my LinkedIn Campaign Manager account.

Please ask me these questions one at a time, then provide customised guidance:

1. Are you the admin/owner of the LinkedIn ad account?
2. Who are you adding? (agency, team member, freelancer)
3. Do you have their email address associated with their LinkedIn profile?
4. What level of access do they need? (Full management, campaign management, reporting only)
5. Do they also need access to your LinkedIn Company Page for Sponsored Content?

After I answer, provide:
- Step-by-step instructions for my situation
- Which permission level to choose and why
- Whether LinkedIn Page access is also needed
- Verification checklist to confirm access is working

Now your team has access, here's what to do next

How much do LinkedIn Ads actually cost in the UK? — Real CPC, CPM, and CPL data so you know what to expect before your first penny is spent.

3 hidden traps killing your LinkedIn Ads — Default settings that quietly waste 30-50% of budget. Share this with whoever is managing your campaigns.

Are LinkedIn Ads actually worth it for B2B? — Honest breakdown of when they make sense and when you're better off elsewhere.

What nobody tells you about LinkedIn Ads — 11 insider truths most agencies won't mention. Worth reading before you start spending.

LinkedIn Ads benchmarks UK 2026 — Know what "good" looks like before your agency starts reporting results.

Add a partner to Meta Business Manager — Running Facebook Ads too? Same walkthrough for Meta.

Want someone to just sort this out for you?

We handle all platform access, tracking setup, and campaign architecture as part of client onboarding. Takes about 15 minutes on your end.

Access is sorted. Now make sure your ads aren't boring.

Most B2B ads look like they were designed by a committee and approved by legal. If your campaigns are going to actually work, the creative needs to stop the scroll. These will help.

🛑

Scroll-Stopping Ads for "Boring" B2B

Your industry isn't boring. Your ads are. Here's how to fix that with proven creative frameworks.

Read the guide

🔥

Steal These 4 B2B Ad Formats

The Elite Secret, Deal-Killer, Proof Ping, and Buyer POV. Real concepts you can take and run with.

Steal them

📱

Film a B2B Video Ad on Your Phone

Your best sales pitch, filmed on your iPhone, running 24/7 to your dream customers. The exact blueprint.

Get the blueprint

Free AI Tool

Anti-Ad Builder

Generate bold, pattern-interrupting ad copy that sounds nothing like your competitors. Built to stop the scroll.

Try it free

6 ecom ad concepts stolen from B2C — DTC brands are years ahead on creative. These proven concepts, adapted for B2B, will make your ads look nothing like your competitors'.

B2B Facebook ad creative that actually works — Real examples with breakdowns. Formats for retargeting, cold prospecting, and lead generation.

CHAOS and SINK frameworks for B2B ads — Two frameworks and two creative drills to generate headlines that stop the scroll.

📺 YouTube Channel

Watch Free B2B Ad Tutorials

Campaign breakdowns, creative strategy, and LinkedIn Ads walkthroughs — straight from a practitioner, not a guru.

youtube.com/@jamesgreen22

James Green | Ads for B2B

Free B2B advertising tutorials, LinkedIn Ads breakdowns, and creative strategy

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