LinkedIn Companies Hub and dynamic company lists

01The short answer

Companies Hub is a dashboard in LinkedIn Campaign Manager that shows, company by company, how much attention you're getting: impressions, clicks, engagements, leads and organic activity on your Company Page.

The useful bit isn't the dashboard. It's the button at the top that saves what you're looking at as an audience.

02Where to find it, and what you need

Campaign Manager › Plan › Companies.

If it isn't there, your ad account doesn't have a LinkedIn Company Page associated with it. Fix that first.

03What it shows you

Pick a date range from 7 to 365 days and you get one row per company.

Four things the dashboard won't tell you

1. There's no spend column. Spend only shows up inside cost per qualified lead.
2. Low numbers show as a dash. LinkedIn hides metrics below a privacy threshold.
3. People are counted by their current employer on their profile. No current employer, not counted. Two current employers, counted twice. So Companies Hub will never reconcile exactly with your campaign reporting.
4. Trend labels compare against the previous period. Pick 90 days and LinkedIn compares it with the 90 days before. That's 180 days of history behind every Increased or Decreased.

04How engagement level really works

This is the bit almost nobody explains, and it changes how you read the whole dashboard.

LinkedIn calculates engagement level by adding the company's paid engagement rate to its number of organic engagements, then compares it against other companies that see ads across LinkedIn.

Two consequences:

Big companies look cold. A 5,000-person firm can engage with you loads and still have a low engagement rate, because you're showing ads to so many of its people.

Small companies look hot. Three engineers at a 40-person firm liking a post can put them at High.

What we do about it: filter by company size first, then read the levels. Compare big firms with big firms. And never send a sales team a list sorted by engagement level alone.

05Static vs dynamic lists (the bit that matters)

When you save a view as a company list, LinkedIn asks you to pick one of two types.

LinkedIn doesn't publish how often dynamic lists refresh, or whether companies drop out when they cool off. It says new companies that match "will be added automatically", so that's what the demo shows. We check list membership monthly.

06How to build a dynamic company list

1. In Campaign Manager, click Plan, then Companies.
2. If your CRM is connected, set the View dropdown (top right) to engagement, not Revenue data. Lists can't be saved from the Revenue view. Some of LinkedIn's help pages still call this dropdown Show. Same thing.
3. Pick your date range, then apply your filters: company lists, engagement level, job seniority, company size, industry, country, campaigns or ad sets, objectives.
4. Click Save as a company list at the top.
5. Choose Dynamic list.
6. You'll see Your audience is being generated. Click Add to ad set to drop it straight into a campaign, or close it and add it later.
7. Check it under Plan › Audiences. It can be added to an ad set straight away, but can take up to 48 hours to build.

07The shortcuts LinkedIn gives you

Presets in the Engagement view

LinkedIn doesn't publish the thresholds behind these. Click one, then look at the filters it applied before you trust it.

Quick audiences

Top left: Create quick audience. Two options:

• Brand Engagement: companies engaging with your organic content that your ads haven't reached.
• Lead Generation: companies interacting with your ads that look ready to become leads.

Name it, click Create, done. Fine for a first go. We'd rather build our own filters, because then we decide what "engaged" means.

08The five dynamic lists we'd set up

For a niche B2B advertiser with a target account list of 300 to 3,000 companies, these are the lists we'd build on day one. Copy the names exactly and your audience library stays readable.

09The Revenue view (if you connect your CRM)

Connect Salesforce, HubSpot or Dynamics 365 and Companies Hub gets a second view: pipeline and revenue by company. The columns are Deal status, Deals in pipeline, Pipeline value, Revenue won and Closed-lost value.

The last one is the gold. Companies all over your ads and your page, with no deal in the CRM. That's a call list. Export it and give it to sales.

Three catches

1. Your business has to own the ad account. LinkedIn only connects CRM data to ad accounts owned by your Business Manager, not ones shared with you. If your agency owns your ad account, you won't get the Revenue view. We set clients up so they own their accounts. This is one of the reasons.
2. It's slow. CRM data can take up to 72 hours to reach Business Manager, then another 24 to 48 hours to reach Campaign Manager.
3. You can't save a list from it. Export the CSV instead.

For UK readers: LinkedIn says synced CRM data is stored on US servers under the EU-US Data Privacy Framework, and deleted within 30 days of disconnecting. Worth a line in your privacy notice.

10Exporting

Click Export at the top of the view and you get a CSV of what you're looking at.

How many rows? LinkedIn's newer help page says up to 15,000. An older one still says 5,000. If your list is big, filter it down before you export.

11The pitfalls, in one place

• No Company Page linked→Companies Hub doesn't appear. Link the page to the ad account.
• Ad set missing from the filter→it has no spend. Expected.
• Dashes instead of numbers→below LinkedIn's privacy threshold.
• Big accounts all Low→engagement level is a rate, benchmarked against everyone. Filter by size.
• Totals don't match campaign reporting→people are counted by current employer. Some are missed, some are counted twice.
• List won't serve→fewer than 300 matched members.
• List still building→up to 48 hours. Check Plan › Audiences.
• Audience disappeared→LinkedIn expires matched audiences that sit unused for 90 days. Keep them in use.
• No Revenue view→CRM not connected, or the ad account isn't owned by your business.

12What changed in 2025 and 2026

• December 2024Companies Hub replaces the Company Engagement Report.
• September 2025Buyer Group targeting launches. It's ad set targeting, not part of Companies Hub, but it's aimed at the same job.
• September 2025Company Intelligence API launches: company-level data for partner tools like Dreamdata and Factors.ai.
• October 2025Campaign groups become campaigns. Campaigns become ad sets.
• 2026Lookback extended to 365 days. Job seniority filter added. Suggested actions appear at the top of the dashboard.

13My take

Uploaded lists tell LinkedIn who you want. Companies Hub tells you who's actually paying attention.

Use both. Upload your target accounts, let dynamic lists pull out the ones leaning in, and give sales a short list every month instead of a 4,000-row spreadsheet nobody opens.

And ignore the engagement level on big accounts until you've filtered by size. LinkedIn's score is built for averages. Your pipeline isn't.

14Common questions

Read next

Sources

Checked 13 October 2026.

1. LinkedIn Help: Get started with Companies Hub
2. LinkedIn Help: Create a company list from Companies Hub
3. LinkedIn Help: Customise your Companies Hub (filters, presets, Revenue view, export)
4. LinkedIn Help: Companies Hub metrics and engagement level
5. LinkedIn Help: How Companies Hub counts members
6. LinkedIn Help: Create a quick company audience
7. LinkedIn Help: Connect your CRM (CRM Sync)
8. LinkedIn Help: Matched audiences, minimums and expiry
9. LinkedIn Marketing Blog, 14 Sep 2026: How to turn company engagement into customers in 3 steps
10. Social Media Today, 18 Dec 2024: LinkedIn replaces the Company Engagement report
11. Social Media Today, 30 Sep 2025: LinkedIn updates campaign naming
12. Social Media Today, Sep 2025: LinkedIn launches Company Intelligence API
13. B2Linked, episode 165: LinkedIn Buyer Groups