Honest writing on AI for small businesses.
Long-form, jargon-free, no affiliate links. Written for solo founders and small busy teams trying to work out what's worth paying attention to and what's a waste of money. Updated as the landscape shifts.
The 10 AI Tools Worth Paying Attention To In 2026
An honest, unsponsored ranking of the AI tools I'd actually install for a small business right now. No affiliate links. No filler. The order I'd install them in if you're starting from zero.
How To Build A Custom AI Tool For Your Business (Even If You're Not Technical)
What to scope, what it costs, what can go wrong, and how to get something shipped in weeks instead of quarters. Written for non-technical founders who've never commissioned a build before.
The AI Chief Of Staff: What It Actually Looks Like When Your Business Has One
Every founder I meet has the same unspoken wish. They want a chief of staff. Here's what one looks like in practice in 2026, what it replaces, what it costs, and how you'd build one.
Want me to build the thing instead of write about it?
The Build Catalog has six fixed-scope, fixed-price products shipped in 14–21 days. Or the Cowork Kickstart (£147) if you just want a bespoke toolkit to start playing with.