Become the obvious choice in your niche, not the best-kept secret in it.
The Founder Post Engine turns one belief you actually hold into 10 posts your buyer wants to read, a 4-week calendar and 5 comment prompts to get seen by the right rooms. Not engagement bait for other founders. Generated in 12 seconds.
Hook preview · Post 1 / 10
The CRM screenshot is usually the lie, and most founders don't realise because they're the ones who built the pipeline view.
A founder showed me a tidy £420k pipeline last month. We filtered to deals with a next step booked in the calendar within seven days, and £73k was left, which was awkward because the board pack had gone out on the Tuesday with the original number on slide 4.
The forecast wasn't optimistic. It was unedited, which is a different problem and harder to fix because it's a habit, not a spreadsheet...
Partial extract. Full post includes the close and the buyer-language CTA.
Hook preview · Post 4 / 10
At 8.12am a managing partner forwarded me a supplier email with one line above it: "this feels off".
It was off, but not in the way she expected. The logo was perfect, the signature block matched, the previous thread was quoted underneath in the right colour. The wrong bit was a bank detail change buried in paragraph five, written in the same slightly bored tone as the rest of the email so your eye slides past it.
This is the bit I keep telling people and they keep half-listening to: payment checks can't live in someone's memory, especially not at 8am on a Monday...
Partial extract. Full post fills in the lesson and the closing observation.
Week 1
Mon
Contrarian
Wed
Story
Fri
Framework
Built by Evergreen Growth
We're a UK B2B ad agency. We run paid for niche firms (1-50 people) the kind of buyers Sales Nav can't see. We built this free tool because the alternatives our clients had tried (ghostwriters, generic agencies, ChatGPT) sounded like everyone else. That's it. No 14-email nurture, no upsell wall.
£1.3M+
B2B revenue from one client (under £250k spend)
£300 → £55
CPL on a real machinery client
10+ years
Running paid B2B for niche firms
Worked with
The two founders we built this for
You either can't get started. Or you post and nothing happens.
Founder one
"I don't know what to post."
You know posting matters. You open LinkedIn. The cursor blinks. You write a sentence, delete it, close the tab. Months go by. The newer competitor with worse expertise eats your lunch because at least they're visible. You're the best-kept secret in your niche, and "best-kept secret" doesn't pay payroll.
Founder two
"I post. Nothing happens."
You follow the gurus. You write engagement-bait hooks. You get 40 likes from other founders writing the same stuff and from people trying to sell to you. Zero inbound from anyone who could actually buy. The buyers you want never even see the posts. The algorithm rewards the wrong audience.
Both founders have the same problem. The posts aren't built for the buyer. They're built for the algorithm, or for nobody. The engine fixes the input so the output reaches the right room.
A cadence you actually keep
Three posts a week, every week. The 4-week calendar tells you what to write and when. The 'I'll post when I have time' lie ends.
Posts the right buyers see
Built for the person who can sign the contract, not for other founders chasing a viral hook. Niche specificity beats reach.
Fuel for Thought Leader Ads
Your best post becomes paid distribution to your Dream 100. The right accounts cannot avoid you.
What's actually inside
Three things you can use this week.
10 posts in 6 formats
Mic-drops, debate-starters, short scenes, a framework, long reflections and one direct offer post. Each with a real CTA: book a call, comment trigger, DM trigger or a [your-link] URL. Not engagement bait.
4-week posting calendar
3 posts a week. Mon, Wed, Fri. Which post lands which day, with a one-line note on why.
5 comment prompts
Specific posts to engage on this week. Comments are your second feed and engagers become custom audiences.
What you've probably already tried
Five ways founders try to "be on LinkedIn". Four of them quietly fail.
You've thought about all of these. Maybe paid for one. Here's the honest scorecard before you reach for the same lever again.
Ghostwriter
£2-8k / mo
Marketing agency
£1.5-4k / mo
ChatGPT yourself
Free, painful
Do nothing
Free, expensive
Founder Post Engine
Free, 12 sec
The honest bit: we built this because the agencies and ghostwriters our clients had tried weren't working for niche B2B. The voice was off, the cost was high, and the founder still hated Sunday night. Free engine, no card. If it works for you, you'll come back when you want us to put paid distribution behind the posts.
The real cost of staying invisible
Every week you don't post, your competitor becomes the obvious choice.
Niche B2B buyers research in private. They don't fill in your form. They scroll, they remember a face, they pick that face when the pain hits. Right now that face is whoever showed up on their feed last week. If it wasn't you, it was them.
0
buyers
remember your name on the day they need you
Six weeks of silence and you're not in the consideration set. You're in the cold email folder.
70%
of the buying journey
happens before they ever talk to sales
If your face isn't in the feed during that 70%, the call you do get is a price-shopping call you'll lose.
£8-40k
per deal
lost when a buyer picks the visible competitor
One missed deal per quarter is your whole year of marketing budget. It's not the post that's expensive. It's the silence.
Five fields. Twelve seconds. Three posts a week. The version of you that posts wins the next deal.
Generate my postsTakes 12 seconds. No card. Yours forever.
How it works
Five fields in. Four weeks of posts out.
Tell us about you
What you do, who you sell to, and one belief you actually hold.
We write your posts
10 posts across 4 types, in your tone, with hooks that earn the click.
Copy, edit, post
Swap in your numbers. Hit publish. The first post goes today.
Built to sell, not fish for likes
Six formats. Real CTAs. The post does the selling.
Most founder content is engagement bait or abstract waffle. Ours has a sales spine, mixes mic-drop one-liners with longer reflective posts, and ends with a real ask. Book-a-call, comment trigger, DM trigger or a clean URL. The 5-10% algorithm haircut from a link is massively outweighed by the conversion lift.
MicDrop
1-3 lines. Screenshottable.
One sharp claim with one specific buyer-world detail. Designed to stop the thumb.
DebateStarter
What your industry gets wrong
Repels the wrong buyers. Attracts the right ones. Takes a real position, not a question.
ShortScene
A moment from the work
One scene, one observation, one implicit 'this is what we do'. Demonstrates capability quietly.
Framework
Your method, named
3-5 steps. Scribbled-on-the-back-of-a-brief energy. Buyers quote it back at you.
LongReflection
200-300 words. Goes deep.
Flowing paragraphs on one buyer problem with caveats and trade-offs. Earns the trust.
DirectOffer
What you do. Who for. How to start.
Confident, no hedging. Ends with 'book a call: [your-link]'. The post that converts cold buyers.
Then promote the winners. Posting alone reaches ~5% of your followers. Mostly ex-colleagues and recruiters, not buyers. The strongest 2-3 posts are flagged "TLA-ready" so you can put them behind a Thought Leader Ad and your actual ICP sees them.
Read the LinkedIn Thought Leader Ads guideWho it's built for
Built for niche B2B founders. Not for everyone.
For you if
- You're a founder of a 1-50 person B2B firm
- You hold an actual opinion about how your industry should work
- You'd rather post 3 times a week consistently than daily for 3 weeks
- You want buyers to recognise your face before the call
Not for you if
- You sell B2C or to "small business owners" generally
- You want to post 5 times a day for follower growth
- You don't hold an opinion about your industry
- You want a bot to post for you. Edit your posts. We're a tool, not a ghostwriter.
What your posts unlock
Organic reach is the floor. Here's the ceiling.
A post your buyer sees once is a coincidence. A post they see three times across feed, ads and a colleague's share is a memory.
Promote your best post as a Thought Leader Ad
Take the one post that landed and put paid distribution behind it to the exact accounts you want to win. Same voice, bigger room.
Read the playbookBuild the audience that actually sees it
Build your Dream 100 of named buyer accounts so the posts land in front of the people who can actually sign the deal, not just other founders.
Build the listPosting is one channel
To maximise it, get unmissable from the same buyers everywhere they look.
Be unmissable
Your post lands in 5% of follower feeds. Boost it as an ad and it lands in 100%.
Pair the two and the same buyer sees you Monday in their inbox, Tuesday in their feed, Wednesday on a webinar. Familiarity collapses sales cycles. This is how niche B2B founders go from invisible to inevitable.
The same prospect list becomes your ads audience
Upload your DM list as a LinkedIn Company List or Matched Audience. Same buyer, second channel.
One channel breaks. Two channels compound.
Ignored DM today, scroll past your ad tomorrow, watch your case study Friday. Familiarity is the close.
Cold opens warm up faster
Reply rates climb when the name in their inbox is already a face they've seen in their feed three times this week.
Book a 20 minute call
We map your prospect list against an ads audience and tell you what to spend, what to say and what to expect.
For UK B2B founders running niche offers. We work with 5-50 person teams.
Questions