B2B Audience Targeting
The Ultimate Guide
Master the art and science of B2B audience targeting. These advanced strategies have generated 9-figure revenues for our clients across LinkedIn, Facebook, and beyond.
Author: James Green, Founder @ Evergreen Growth | 7+ years B2B paid social built on results, not hype.
Last updated: June 2024 with latest platform updates and targeting innovations.
Watch the Complete Video Guide
Get the complete breakdown of all 5 targeting strategies in this detailed video tutorial
No obligation • 30-minute strategy call
The 5 B2B Audience Types That Drive Results
Stop wasting money on broad targeting. These 5 specific audience types have generated millions in revenue for our B2B clients across every industry.
CRM List Targeting
Target individuals from your existing pipeline and prospect lists
Interest-Based Targeting
Reach cold audiences based on interests and browsing behaviors
Website Retargeting
Re-engage visitors who have browsed your website recently
Lookalike Audiences
Find prospects similar to your best-performing customers
Google Ads on YouTube
Target high-intent audiences based on their search behavior
No obligation • 30-minute strategy call
1. Target Individuals on Your CRM List
What It Is:
Your CRM list includes your current pipeline, potential dream clients and even those who are ignoring your emails right now.
How to Use:
Whether you are using a CRM platform like Hubspot or Salesforce, or working off Excel spreadsheets. Upload this list to LinkedIn to create a targeted audience. Tailor videos and content specifically for this group to enhance engagement.
Benefits:
Provides an additional touchpoint, amplifying existing sales and marketing efforts. It increases brand awareness and can lead to higher response rates from other sales activities.
Case Study Results
"A software development firm used their CRM list to target potential clients who had previously shown interest but never converted. By creating personalised video ads addressing specific pain points, they managed to re-engage these prospects."
3. Retargeting Audiences of Your Website Visitors
What It Is:
Audiences that include people who have visited your website in the last 30, 60, or 90 days.
How to Use:
Segment retargeting by specific pages visited, like lead magnet pages, service pages, or contact pages.
Benefits:
Increases conversion rates by retargeting users who have already shown interest in your products or services.
🎯 Advanced Retargeting Strategy
Nine times out of ten it gives the quickest results and the lowest hanging fruit for any B2B clients we start working with. For B2B companies this is so effective because no one's visiting your website for a laugh - they are evaluating you against three to ten other people they just randomly found on Google. See exactly how much revenue your retargeting could generate.
Case Study: A packaging company implemented retargeting ads for visitors who spent significant time on their pricing page but didn't convert. Result: 35% increase in conversion rates within two months.
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