No invented multipliers

Trade Show ROI Calculator

Put your own event costs, target accounts and commercial results into one view. Then decide what LinkedIn amplification needs to improve.

What this planner does not do

It does not predict that LinkedIn will multiply leads or revenue. It shows the economics from the figures you enter and the commercial threshold the full investment needs to clear.

Your figures

Event costEverything attributable to the event: stand, tickets, travel, team time and materials.

LinkedIn amplification budgetPaid distribution before, during and after the event.

Target accounts relevant to the eventCompanies from your actual market, not total event attendance.

Target accounts engagedNamed accounts with a meaningful meeting, visit or relevant content engagement.

Qualified conversationsConversations with a plausible buyer, problem and reason to continue.

Opportunities created or influencedUse your own CRM definition consistently.

Customers wonCustomers you can reasonably connect to the event and follow-up.

Average customer valueUse revenue or gross profit, but keep the choice consistent.

Pipeline created or influencedOnly include qualified pipeline with a recorded event connection.

What LinkedIn amplification is trying to improve

Before

More of the right accounts recognise the company and know why the team is worth finding.

During

Useful content reaches target companies beyond the people who physically stop at the stand.

After

Relevant accounts keep seeing the problem, proof and next step after the event itself has disappeared.

Complete strategy

Make the event last beyond the event

Audience, content capture, retargeting and the measurements that matter.

Read the amplification guide

Practical timeline

Run the LinkedIn campaign

The before, during and after checklist for the next event on your calendar.

Open the LinkedIn playbook